Fresh & Easy
An offshoot of UK based retail giant Tesco, Fresh & Easy is a pleasantly curious grocery shopping option in the Las Vegas valley. At first glance it’s easy to think Fresh & Easy is a convenience store but it’s actually fully stocked grocery store with all of the grocery departments one would expect to see in large supermarket.
There’s a big emphasis on earth friendly, additive free and locally sourced when possible. But unlike the other larger chains with same philosophy (Whole Foods, Wild Oats, Trader Joes, etc.), this doesn’t mean high prices at F&E. Items such as hormone and antibiotic free milk, meat and eggs are often priced the same or below the mega marts in town. Same goes for household cleaning items and frozen foods.
What is particularly appealing are the prepared heat & eat entrée choices, the selection of imported and domestic specialty foods and the wine selection with very attractive pricing. Being owned by the UK giant, the shelves offer a nice selection of British pantry staples and teas at very low prices. The wine department offers an interesting selection of wines, many under $10 with a few that are quite good (there’s a sparkling pinot grigio we love for $5.99). The prepared entrée department has an interesting selection of trans-fat and additive-free American and international heat & eat selections that are pretty darned good and reasonably priced.
F&E keeps their costs down by pre-packaging some things and by utilizing self check-out. With friendly, helpful staff on hand at the check-outs, there’s always someone to lend a hand packing bags. With the coupons that come with their weekly flyer, prices are even more attractive.
There are a number of Fresh & Easy Neighborhood Markets strategically around Las Vegas as well as California, and Arizona. Favorite items we highly recommend are the fresh pomegranate juice, the Big Kahuna line of wines and the Fresh & Easy brand of nitrate free British style bacon and pastrami, olive oils, sourdough bread, English muffins and gelato (the pistachio gelato is outstanding).